Today, consumers are unequivocally more mobile: almost half of all digital payments are now mobile. With total global retail still comprising over 90 percent traditional commerce, however, mobile payments are still just one piece of an omnichannel retail puzzle.
If you’re an ecommerce merchant suffering damaged conversion in a more mobile era, or a physical retailer aspiring to bring a more personalized experience to your store we certainly can help.
Considering your target market is key. Generation Z (18-24 year olds) are twice as likely to use mobile payments as other age groups, for example. In China, only 25 percent of people use credit cards, yet 66 percent use a smartphone.
We break down the principal barriers to adoption, and analyze the trends per region by discussing which markets experience the strongest acceptance, and why.
